You’ve got a great idea that you want to build on, or an existing business looking to expand your operations online and at some point, it’s going to need tech.
No doubt you’ve done your research, spoken to clients, and you’re building knowledge on where your market is, how to maximise your opportunities, and plan to build a framework that will bring you success. You’ve listened, you’ve had valuable feedback and data, and this has been used to improve your project. You’re quick to change and can adapt to meet your market…
So, why is it that when it comes to businesses building tech, the emphasis moves from understanding the business to understanding the tech?
When tech agencies and businesses get together, there often becomes a rationale that “we know everything we need to know, so let’s now build it”.